New client work
AlphaSense.
London visibility built around the working day.
Prime Media has been appointed to plan and deliver an integrated London outdoor campaign for AlphaSense.
The brief
Build meaningful presence with business audiences across London.
The campaign is designed to reach valuable business audiences throughout the working day, combining commuter scale with carefully selected professional environments.
The plan brings together the London Underground, City office environments, taxis and London City Airport in one coordinated campaign.
Every format has a job. Every placement has a reason. Every touchpoint builds the brand.
Campaign announcement
More detail will follow as the campaign goes live.