New client work
Mixpanel. A complete station presence at Kensington Olympia.
Prime Media is proud to be working with Mixpanel on a focused London outdoor campaign designed to turn one of the capital's most distinctive transport environments into a powerful brand moment.
One environment. Complete visibility.
The campaign uses a station domination format to give Mixpanel a clear and coordinated presence throughout Kensington Olympia.
By concentrating the experience within one transport environment, every placement works together to build recognition, reinforce the message and create a memorable arrival for passengers.
This is what considered outdoor planning looks like. A focused location, a format with purpose and a complete brand presence built around how people move through the space.
Campaign announcement
Kensington Olympia, London